Luxury goods industry is shrinking fast fashion Chanel Handbags
Friday, June 24th, 2011
Recently in the world of fashion giant Versace announced the closure of the office stores in Japan, and the desire to gradually reduce its presence in the Japanese market. Meanwhile, Prada, Chanel announced layoffs of all, Gucci Yves Saint Laurent and Alexander McQueen are closed in Japan, Russia and some other important stores of the market. LV Group, a small brand Celine is not opening new stores to achieve cost control. Unlike H & M, Zara and other low-cost fashion, but in the broader market, including China, the victory, we can not help but ask: how luxury items?
Luxury brand to fall
Since the international financial crisis, in the fashion world has become uncertain winds.
A well-known luxury brand Versace Medusa head, which marks a lot of people I know. Recently, the company said that too within two years under a restructuring plan to cut 350 jobs, equivalent to the number of employees 1 / 4. Under the plan, it will re-store chain throughout the world, reducing its number of stores in Japan. Cost-cutting clearly show a decrease in global spending on luxury, small business families have suffered the most. Meanwhile, a spokesman for Prada said the reductions of 3,000 out of Italy after 210 hours last week, began to give them the opportunity to work full time. Chanel also cut 200 jobs, equivalent to 10% of factory workers.
Industry, large groups of multi-brand, such as Moet Hennessy – Louis Vuitton, PPR in the Gucci Group, as well as through the sharing of resources to focus more on reducing fixed costs. Gucci Although in the first half of this year, profit growth is simple, but it is based on Yves Saint Laurent, Stella McCartney and McQueen closed the brand in key markets such as Japan and Russia in the number of shops on the base. Moet Hennessy – Louis Vuitton, a senior official told reporters, the group reported on a portable computer that would show them all brand advertising in China, detailed tracking of the 15 media, they are more and more attention to the details of this entry and practical significance, and with the integration of procurement and marketing to achieve cost control.